Novo Nordisk
Gina learning resources
A complete training programme for pharmacy teams to update their knowledge on the POM to P switch of Gina and learn how to help women with uncomfortable symptoms caused by postmenopausal vaginal atrophy.
The learning resources include 4 short modules in turn educating users on the condition, the product, tools to support supply and supply considerations including contraindications.
These are supported by bite-sized videos that cover various aspects of Gina and its use, patient scenarios and advice on discussing Gina with patients.
All the training elements are hosted on a central resources page hosted on The Pharmacy Network.
In addition to the training materials, Gina launch activity included a print mailing to pharmacy that included the Pharmacy Guide for the supply of Gina, an engaging Pharmacy Team Training Guide and the Pharmacy checklist., along with a sample of the Gina applicator.
A 3-month comprehensive digital marketing plan, podcast and webcast were developed to create awareness and drive engagement and participation in the programme.
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